Yellow Pages on mobile and more

Just checking the Yellow Pages market in Asia with my friends did not produce any positive news. The print media is declining and the Yellow Pages publishers must find new ways to leverage its brand name to enter into other platforms such as Internet and mobile etc to offset its print revenue decline.

From my observation the new media players coming from all different places as the advertising market is converging. Anyone can become a media owner. Thus, for the media player like Yellow Pages, being the solidly print media centric should find a way to co-compete with the other players in order to leverage its brand name and find suitable ways to get new income streams.... Digital media ARPA isn't going to be big... and therefore a new form of revenue stream should be found. Advertisers led where users don't pay... anyway, the sums is not a lot as yet.. but the publishers should not wait too long.

In Singapore, there is already so many happenings around... Telcos may also make enter into the fray especially this is an open market... all revenue is not dirty.
Okay, now let me take you to the US... and what's happening in the market there as reported by SEARCH LAND, there is a big wave going to mobile the next happening....

Local Mobile Search Takes Center Stage As Next-Generation Format Of Yellow Pages: Industry Panel Weighs In The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging, and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is which local mobile services and companies will rise to the top with the most relevant offerings that become the “must have” features, and which local mobile companies will fully harness the power of advertising in this medium.


Giving users yet another way to utilize the Yellow Pages with local mobile search is the next-generation format of the medium, as it continues to deliver local content to users’ fingertips when they are ready to find specific business information and make a purchase. The customers ultimately choose the format, and with an estimated 37 million Americans conducting mobile searches on a weekly basis (according to a recent Techmeme Leaderboard Source.. you can read more from this link at yellow pages association (http://www.ypassociation.org)

May of Good Cheers