Sunday, May 25, 2008

What is happening to Phone book?

With the petrol prices hitting the roof, US$130 per barrel, travelling to shop will be pulled back making internet shopping much more appealing.
So, it means the story of Yellow Pages is on the Internet as this story suggest..

http://wcco.com/consumer/phone.book...

Good Question: Why Do We Still Get A Phone Book?
Reporting
Pat Kessler (WCCO) Record players, pay phones, even VCR's will likely soon be extinct. Yet every now and then you come across something seemingly from the past. And you think: Those are still around?

This week, the phone books started showing up here at WCCO and at our homes. So we had to wonder: With all the directories online, why do we still get a phone book? Good Question.

It is among the most ubiquitous of household items, but the lowly phone book gets no respect.

13,000 tons of phone books were dropped at Minnesota's front doors last year. Almost all of them were trashed.

Tim Pratt, Roseville's director of recycling says most phone directories end up where they shouldn't: landfills.

"Most of them are ending up in the trash. It's because people don't find them useful," said Pratt.

Pratt said the main reason people don't use them anymore is the internet. The phone book culture is all but gone.

Nowadays, phone book videos are wildly popular on the internet, but mostly just showing tricks and information on how to tear them in half.

When it comes to making the call, phone book or internet, there appears to be a great divide by age. It seems the younger crows uses the phone book even less than average.

The Yellow Pages Association said phone books are recycled more often than newspapers, even if fewer people are using them.

In fact, Minnesota's considering a law ordering phone companies not to send you a phone book unless you say "yes." In Roseville, Tim Pratt is all in.

"It's best not to get them in the first place," he said.

The Yellow Pages Association said the phone books still make money, even if fewer people use them. That's because people who consult the Yellow Pages actually intend to buy something or pay for a service.

In Singapore, its still much the same as elsewhere. Need to get them to use.... fast.

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