This article posted on the Marketingshift.com posted By John Gartner on 7th April caught my eyes because it addresses that Internet Yellow Pages market is anything but settled or fully exploited.
Research house ComScore released data showing that the top spot in IYP has been taken from Superpages.com by YellowPages.com, while Yellow Book more than doubled its share of search.
It further stressed that "Yahoo lost more than 5 percent of the IYP search market, bad news for a company in turmoil." Well, as far as that is concerned, MSN is going to bid them over with US$55 billion offer! who can refused that?
The Google and Yahoo have not been able to take the local search that Yellow Pages is known for.
The Printed yellow pages is still dominant in the revenue and that would change because the paper is still not recycled as much yet. Many people are now turning to the Internet to do their search for products and services including the writer.
John Garner concluded that "Someday the online yellow pages business will become as hotly contested as the general search market, but for now a clear leader has not been determined."
I agree with that. What about you?
Tuesday, April 8, 2008
Internet Yellow Pages is still in Flux
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