USAGE in the Printed Yellow Pages has fallen in the States

Just been looking at the Yellow Pages Association and it confirmed that the print usage has fallen. The Internet with its Web2.0 friendliness and convenience (broadname and widely available through wireless) has established firmly in the users' minds. Now it probably will go to the heart and make things harder for the printed cousin.

The YPAssociation reported "American fingers are doing less walking these days through the Yellow Pages thanks to the Internet, which raises the question: Are those old, heavy phone books still necessary?"

Online Yellow Pages Usage Up (02/28/2008)
INTERNET YELLOW PAGES (IYPS) ACCOUNTED for over half (51%) of all local searches online in December 2007, according to data from the Yellow Pages Association (by way of comScore).

New Research Shows Overall Yellow Pages Usage Growing – 17.2 Billion Searches in 2007 (02/26/2008)
BERKELEY HEIGHTS, NJ--(Marketwire - February 26, 2008) - The Yellow Pages Association™ (YPA™) today announced that industry research shows 2007 Yellow Pages usage grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006.

Yellow Pages usage grows overall, fueled by online (02/26/2008)
Berkeley Heights, N.J.—The Yellow Pages Association Tuesday released industry research that shows combined Yellow Pages usage online and off grew to 17.2 billion searches last year, from 16.7 billion in 2006.