Yahoo's Revamped AT and T Deal Aligns with Display Ad Network Goal

It looks like the Google and Yahoo! game on having affairs with the Telephone companies not only are in the areas of Yellow Pages, but also on the running of their entire off-site display advertising business.. as this article attest.... from Clickz.com

Yahoo's renegotiated deal with ATandT reflects its mission to build its off-site display advertising business. The multi-year renewed agreement essentially makes a once-reliable revenue stream for Yahoo less so, yet it could mean bigger bucks in the long run for the company, which is under pressure from investors. According to an original contract signed in 2001, Yahoo powered ATandT's broadband ISP portal, and received payment for each broadband subscriber.

There should be many more of such contracts to fend off the marriage with MSN... Well, if Yahoo! and MSN are one they will still be far away from Google's dominance on the search advertising at 77% market shares.