Two different tales of platform

Singapore seemed to be buckling the trend that print is on the decline. Singapore Press Holding has seen some good results as the report suggests. I guess Singapore is a small country with only 4 million people and therefore Reach of these traditional media is not a question. People still read it... esp. there has been constant revamp and introduction of new tabloid news paper for the young bi-lingual market. Instead of a print decline, there is an increase! Even magazines are on the increase.

In summary, I think the entire market has grown and people have acquired diverse taste too. Read on and post your comments on what you have in your mind.

Newspapers still among top media platforms - Feb 12, 2008
DESPITE the buzz and hype surrounding advertising on social networking and other Internet sites, newspapers still trounced other media as the most effective marketing platform last year. This is because newspapers and other traditional forms of media still have a far wider reach, said the Fournaise Marketing Group in a recent survey
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Well, its a different story in the US where the users have more or less migrated onto the Internet....and helped online newspapers

Newspaper websites draw record viewers - Jan 25, 2008
NEW YORK - A RECORD number of readers visited United States online newspaper sites last year, according to figures, confirming the Web as one of the few bright spots for the struggling newspaper industry. The Newspaper Association of America reported on Thursday the number of unique visitors to newspaper websites last year rose more than 6 per cent to a monthly average of 60 million

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