Interactive Ad Revenue will jump to $62.4billion by 2012

Many industry watchers such as Kelsey have always known that the Interactive media will grow and outstrip the print media.

In their latest report by Matthew G. Nelson, The ClickZ Network, Feb 25, 2008, he stated through the press release by the Kelsey Group annual forecast for Directory and Interactive Advertising (2007-2012)"Interactive advertising in the U.S. will grow from $22.5 billion in revenues in 2007 to $62.4 billion by 2012. This is 22.6 percent compound annual rate growth!

The growth of online advertising will come at the expense of print and newspaper advertising, which has been an ongoing trend. Kelsey reports that "The global shift to digital products will be the most interesting and we'll see what kind of global company start-ups will go after that acceleration of dollars moving to digital products."

The report also said that "Globally the print newspaper business will decline... 5.8 percent per year across the board. Most of the growth in digital is going to come from print decline" and that Yellow Pages print will decline but the newspapers which decline even at a faster rate.

So I believe this is the time the YPA will need to address to its members in the forthcoming annual Yellow Pages Industry Conference held each year. Details at http://www.ypa.org

What do you think?