Trying to build your website?

Hi, Today, there are over millions of internet subscribers and there would great opportunities for the small guys to make the Long Tail works for you, if you know how. Here is a short article I wrote...

Internet is becoming an all important sales and marketing tools of the marketing mix, especially for small companies with great ambition.
However, it is to be used whereby the internet usage level is high. In the year 2007, there are already 1.256 billion users as follows:

WORLD INTERNET USAGE AND POPULATION STATISTICS
WORLD TOTAL
6,608,626,128
100.0 %
1,256,495,383
19.0 %
100.0 %
248.1 %

Internet Usage and World Population Statistics are for November 30, 2007. Information in this site may be cited, giving the due credit to http://www.internetworldstats.com/.

There are many ways one can sell over the Internet, by using websites, blogs to provide the latest information which is the pull factor and the push factors are using the emails through opt-in for newsletters, RSS etc.
In the web2.0 and its long tail effect through the innovative changes such as social networking and popularity of search engines such as Google etc, the use of purpose built websites internet marketing will be very useful to reach out to the niches on a worldwide basis.

Communications using a sleuth of multi-media products such as audio, video and an opt-in email, customers are no longer confined to the shores of your country.

Using of the Internet as a sales tool depends very much on the company’s strategy. Some of them use Internet is to maintain their presence and to entice local and foreign firms to check their products and services anytime anywhere. Some companies are internet based operations "virtual" such as Amazon.com; some are brick and mortal with virtual presence such as Barnes and Nobles, a book seller.

How to sell over the Internet?

More and more companies are turning to internet as their primary source of operations and therefore they have to rely on the virtual community to buy, sell or trade. With importance of e-Commerce, many firms have devised automated ways; like auto-responder to reply to the customers. As there are many websites and if should you like to rank better than your competitors, it’s good to engage companies that can assist you rank better in search through the search engines such as Google, Yahoo!, MSN and other smaller ones. There are companies that can help you rank higher with better website creation tools and utilization of the knowledge of Search Engine Optimization. (SEO) is http://www.aquarius.com

Soliciting for business over the internet is both an art and science. After getting the list with one of their very persuasive letter, one has to absolutely guarantee that the integrity of the firm in not allowing/sharing the name list with 3rd party is maintained. (http://www.masterlistbuilders.com/ will teach you that)

Telecommunications technologies have been perfected that nowadays, prospects can call using internet phones to landlines. Thus using Skype or some other equivalent, one can be in touch and usually these prospects will be very hot leads.

Another form where self served model is done well is in hotels and airlines bookings, supplemented by in bound telemarketing staff to take care of phone bookings.

The way sales are done is very persuasive nowadays but still the human touch is still very much in the game. Don’t ever lose sight of that. Its not that when one buys online, the human touch is thrown out of the window, all the more, its needed because the online buyers is basing on brands and trust for the service to be delivered

C u. Hope that helps...