Pest Control knows Internet Search works too.

To read the full article: Check the Digital Life 29th January 2008

Now users are a savvy lot, checking the internet for even the emergency things in their lives. Just imagine in a typical household, the wife shouted, “Darling, there is a pest in the house.” The traditional way is to look into the Yellow Pages (maybe use the book to hit the pest) but now according to Mr. G Surajan of Major Pest Management Services, said “Pest Control is like toilet, you only look for it when you need it, and people must be able to find my company instantly.”

He is not just referring to the Yellow Pages which he gets 5 calls per year but the Search engine Google and Yahoo!

He received about 2-3 enquiries per day through Google’s Adwords. Nowadays, he splits his budget equally between these two media.

What is your preference? Do you use the printed Yellow Pages, online Yellow Pages or any Search Engine?