New Moove in Singapore Media Scene

Advertising 2008 in Singapore

Will they hit a goldmine here?

Happy New 2008! A year that will be as promising! Singapore’s GDP growth is 7.5% (Prime Minister’s Mr. Lee’s New Year Message) with property prices index going up by 24%, with prime properties hitting to the roof because the announcement of Integrated Resort pushing the sentiments higher than expected. Thanks also to the sub-prime issues in the US, the funds came flooding here. Well, I bet the advertising dollar is also up judging by the number of advertising that appeared in the daily papers, TV, radio and outdoor. I think the advertising spend will go up by double digits 10% at least! I am sure it will appear on Adasia – the Advertising, marketing & media news from the Asia Pacific Region

Well, 2007 has seen many changes to bill boards, SMRT together with MOOVE have been doing many new initiatives on the tracks, buses and Taxis. Now MRT riders can watch Tunnel TV for 2 minutes as trains whiz past during their rides along south-bound train ride between Newton and Orchard.

In the report filed by Nicholas Fang under Media and Marketing on 31st Dec 2007, it stated that SMRT has installed 360 LED panels on the walls between two stations. Usually, these walls would be blank. The trains moving at 45 kilometers per hour will be synchronized with panels. Here is a picture from The Straits Times on how it looks like. I have not seen it myself, hopefully will be soon.

That’s a great start to the competitive and interesting advertising landscape in Singapore with defining cutting edge technology. Wonder who sold the LED panels?