Pick up this story... We in the Yellow Pages industry has been talking for quite some time. When Google came, they were in the Search business literally, they define a new space in KEYWORD search and introduce a new advertising system - Adsense.
However, they do not yet have much of a Content.... but not for long... they may be eyeing into taking over yell.com, the effactable good old Yellow Pages in the UK.. Now Google has boots to walk on.. because Yellow Pages Operations has the local knowledge and a well trained sales force. And this will add much to their already huge armoury of content... here is the excerpt from the Press Release.
Google Inc. (GOOG) is a virtual printing press for money, so it's not too surprising to hear it may be looking to acquire U.K.-based Yellow Pages publisher Yell Group plc [YELL], a company with a $5 billion market cap. Published reports indicate Google could offer as much as 500 pence a share for Yell, or $7.7 billion.
This is a small sum for Google.. their shares is already worth US$700. So, they can be going around buying the strategic yellow pages operations that can increase their shareholders' values.
For the six-month period ending Sept. 30, Yell.com UK Online revenue rose 52%, while its Yellowbook.com online operations in the U.S. were up 68%.
Those are the types of numbers that appeal to Google and would presumably grow even faster under its umbrella. And it's why rumors of buyout interest from Google likely will persist. - This story is taken from Seeking Alpha website and the story is filed by David Shabelman
Check similar stories from:
See Jan. 11 post from Guardian Unlimited
See Jan. 11 story from Bloomberg
However, they do not yet have much of a Content.... but not for long... they may be eyeing into taking over yell.com, the effactable good old Yellow Pages in the UK.. Now Google has boots to walk on.. because Yellow Pages Operations has the local knowledge and a well trained sales force. And this will add much to their already huge armoury of content... here is the excerpt from the Press Release.
Google Inc. (GOOG) is a virtual printing press for money, so it's not too surprising to hear it may be looking to acquire U.K.-based Yellow Pages publisher Yell Group plc [YELL], a company with a $5 billion market cap. Published reports indicate Google could offer as much as 500 pence a share for Yell, or $7.7 billion.
This is a small sum for Google.. their shares is already worth US$700. So, they can be going around buying the strategic yellow pages operations that can increase their shareholders' values.
For the six-month period ending Sept. 30, Yell.com UK Online revenue rose 52%, while its Yellowbook.com online operations in the U.S. were up 68%.
Those are the types of numbers that appeal to Google and would presumably grow even faster under its umbrella. And it's why rumors of buyout interest from Google likely will persist. - This story is taken from Seeking Alpha website and the story is filed by David Shabelman
Check similar stories from:
See Jan. 11 post from Guardian Unlimited
See Jan. 11 story from Bloomberg
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