Different Strokes for Different Folks users of Yellow Pages

During the course of my selling career in the Yellow Pages, I came across different usages of Yellow Pages, some use it to source for agencies (esp people from overseas), some for selling things (I confess before joining Yellow Pages, I used it extensively to do my research to sell my first deal, my friends from the Insurance also did - use the White Pages instead for names) others use it for door stopper etc.

Today, as I look at it, the usage patterns is still strong and here are snippets of what the creative businesses and wannabes are using the Yellow Pages for.... here are some of them from all over the world....(and how did I do it? I subscribed to Google Alert and provides me info to my email account each day)

I got the best toe job in townGuardian Unlimited - UKAnd then one day I noticed in the Yellow Pages that there were all thesebeauty salons offering pedicures, so I tried all the ones in my area andeventually ...<http://lifeandhealth.guardian.co.uk/fashion/story/0,,2237967,00.html>See all stories on this topic:<http://news.google.com/news?hl=en&ncl=http://lifeandhealth.guardian.co.uk/fashion/story/0,,2237967,00.html>

Know your market by testing and talkingFinancial Post - Toronto,Ontario,CanadaWhile you can find market research consultants in the Yellow Pages, manyentrepreneurs find "do-it-yourself" a valuable investment. ...<http://www.financialpost.com/small_business/startup/story.html?id=228683>

Here is a snippets of it....
If you see sufficient opportunity, move on to primary and secondary research. The latter means using "secondary" sources (such as published research, directories, market statistics) to explore the size of the market for your business. Urban population studies, government and industry statistics, trade association forecasts, and research reports from securities analysts may all help you figure out the dynamism of your market and its appetite for new suppliers.

While you can find market research consultants in the Yellow Pages, many entrepreneurs find "do-it-yourself" a valuable investment

Huh, this is even more bizazz as the author related an incident in the S America city where kidnapping was a way of life and even had "negotiators" in the Yellow Pages...

"Almost every family had someone who was kidnapped by the guerilla forces, and it was always women that were kidnapped," she said. "The family I stayed with had an aunt that was kidnapped, and they talked about it very casually. There were even negotiators in the yellow pages."

Check the full stories from here...

Author discusses travel experiencesBurlington Hawk Eye - IA, United StatesThere were even negotiators in the yellow pages." Harless became a nursepractitioner in her late 30s but never imagined the conditions she would beworking ...<http://www.thehawkeye.com/Story/Book_011308>

Well, there are more stories of such.. just go to Google Alert to find out how you can also use this service to do your marketing research FREE.

C U