Thursday, January 31, 2008

Challenges in the Re-Definition of Advertising:

The definition of advertising



The past form: ‘You lie people to the Truth’ or as one ad agency stated "Truth well Told"


The present form: “. . . any form of nonpersonal presentation and promotion of ideas, goods, and services usually paid for by an identified sponsor.”

The future form: …so is it going to be like this in the future esp with Social Networking sites?



To sum it all, this is what advertising is all about, "We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn." Andy Tarshis, A.C.Nielsen Company


What do you think?

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